II.Illinois and Utah theaters. This Privacy Policy applies to our online activities relating to Wayfarer Theaters locations in Illinois and Utah, including information about movies, showtimes, memberships, gift cards, loyalty features, customer communications, and events at those locations.

III.What we offer online. Through our Website, Wayfarer Theaters sells movie tickets, memberships, and gift cards. We also provide event information and may allow you to request information about upcoming events, special events, private events, or other theater-related activities.

IV.Third-party ticketing and payment services. Some purchases may be handled with help from ticketing, gift-card, membership, payment, fraud-prevention, or other service providers. These providers may collect and process payment and transaction information to complete your purchase, confirm your order, prevent fraud, and provide related services.

I.Information you give us. We may collect personal information you choose to provide, including:

A.Contact information. Your name, email address, mailing address, and similar contact details.

B.Account information. Your user ID, username, password or login credentials, account settings, loyalty-program status, membership status, and information connected to your Wayfarer account.

C.Preferences. Your movie interests, film-genre interests, seating or theater preferences, event interests, communication preferences, preferred theater location, and similar information you choose to provide.

D.Purchase information. Details about tickets, memberships, and gift cards you buy, such as movie title, showtime, theater location, ticket type, seat selection, membership type, membership term, gift-card amount, gift-card recipient information, purchase date, confirmation number, refund or exchange information, and related transaction details.

E.Payment-related information. Payment method, billing information, transaction status, authorization information, and fraud-prevention information. Full payment-card numbers, security codes, and similar payment credentials may be collected and processed directly by our payment, ticketing, membership, or gift-card providers.

F.Communications. Messages, questions, feedback, survey responses, contest or sweepstakes entries, customer-service requests, and similar communications you send to us.

G.Promotions and loyalty information. Information you provide or generate when you participate in our loyalty program, promotions, surveys, sweepstakes, contests, or similar activities.

H.Event information requests. Information about events you view, ask about, register interest in, or otherwise interact with through our Website.

I.Event images and likenesses. If we host, sponsor, promote, photograph, record, or publicize an event, we may collect photographs, video recordings, audio recordings, names, social media handles, testimonials, statements, or similar information that may include your image, voice, likeness, or event participation, subject to posted notices, event terms, releases, and any consent required by applicable law.

J.Other information. Any other information you choose to submit through our Website, account tools, forms, customer-service channels, or other online features.

II.Information collected automatically. When you use our Website, we and our service providers may automatically collect:

A.Device and browser information. IP address, browser type, operating system, device type, device identifiers, language settings, referring pages, exit pages, and similar technical information.

B.Website activity. Pages viewed, searches performed, links clicked, features used, event information viewed, date and time of visits, session length, and navigation activity.

C.Email activity. Whether you open our emails, whether emails are delivered or bounce, and which links you click in our emails.

D.Approximate location. General location inferred from your IP address or similar technical information, such as city, region, or general geographic area. This may help us show information relevant to our Illinois or Utah theaters.

E.Cookies and similar technologies. Information collected through cookies, pixels, tags, scripts, local storage, and similar technologies, as described in Article 7.

III.Information from third parties. We may receive information about you from third parties, including:

A.Ticketing, membership, gift-card, and payment providers. Purchase confirmations, transaction records, refund status, membership details, gift-card details, fraud-prevention signals, and related information.

B.Email communication providers. Email subscription status, delivery status, unsubscribe status, and message engagement information.

C.Analytics and advertising providers. Website usage data, audience information, campaign performance information, and similar information.

D.Social media and digital platforms. Information you make available when you interact with our social media pages, advertisements, or digital content, subject to your settings and the platform’s privacy practices.

E.Public or business sources. Information from publicly available sources or other lawful sources, where relevant to a communication, inquiry, or business purpose.

IV.Sensitive personal information. We do not intend to collect sensitive personal information through the Website except where needed for payment processing, fraud prevention, accessibility accommodations, legal compliance, or another purpose explained when the information is collected. Sensitive personal information may include payment-card information, account login credentials, or information you voluntarily provide in a customer-service request. We do not use sensitive personal information to infer characteristics about you.

I.To operate our Website and accounts. We use personal information to operate, maintain, and improve our Website, create and manage accounts, authenticate users, remember preferences, support account security, and provide Website features.

II.To process purchases. We use personal information to process ticket, membership, and gift-card purchases; reserve seats; issue confirmations; provide digital or printable tickets; process membership enrollment; activate gift cards; support refunds or exchanges where available; resolve transaction issues; and keep purchase records.

III.To provide theater and event information. We use personal information to show movie, showtime, theater, membership, gift-card, and event information for our Illinois and Utah theaters; respond to event-related questions; let you know about events that may interest you; and improve our event offerings.

IV.To administer loyalty and membership features. We use personal information to administer loyalty accounts, track eligible activity, provide loyalty or membership benefits, manage preferences, and support account features.

VI.To communicate with you. We may contact you about your account, purchases, tickets, memberships, gift cards, theater updates, events, schedule changes, customer-service issues, security notices, loyalty-program information, surveys, promotions, and other matters related to Wayfarer Theaters.

VII.To send marketing and promotional communications. We may use personal information to send promotional materials about Wayfarer Theaters and, where applicable, Wayfarer partners; administer surveys, sweepstakes, contests, and promotions; measure campaign effectiveness; and understand guest interests.

VIII.To use event images and likenesses. Where permitted by law and subject to any required notice, consent, release, or event terms, we may use event photographs, recordings, testimonials, statements, names, images, voices, likenesses, and related event information to document events, operate our business, promote Wayfarer Theaters, publicize theater activities, share event highlights, and create marketing, social media, archival, or promotional materials.

IX.To analyze and improve our services. We may use personal information, aggregated information, and de-identified information to understand Website traffic, Website usage, email engagement, customer preferences, movie interests, event interests, membership interests, gift-card usage, theater-location interest, and the effectiveness of our Website and communications.

X.To protect Wayfarer and others. We may use personal information to protect our Website, guests, users, theaters, and business; diagnose technical problems; prevent, detect, investigate, or address fraud, unauthorized access, misuse, illegal activity, or security incidents; enforce our terms and policies; comply with law; and protect rights, property, health, and safety.

XI.For other disclosed purposes. We may use personal information for any other purpose we explain when we collect the information or that is consistent with this Privacy Policy.

I.Service providers and vendors. We may share personal information with companies that help us operate our business and Website, including website hosting providers, ticketing providers, payment processors, gift-card providers, membership-service providers, fraud-prevention providers, email providers, customer-support providers, analytics providers, advertising and marketing providers, survey providers, data-storage providers, security providers, and similar service providers.

II.Ticketing, payment, membership, and gift-card providers. We may share personal information with providers that help process ticket, membership, and gift-card purchases; issue confirmations; complete refunds or exchanges where available; prevent fraud; and maintain transaction records.

III.Email communication providers. We may share personal information with providers that help us send transactional, administrative, promotional, loyalty-program, membership, gift-card, event-information, and customer-service emails.

IV.Analytics and advertising providers. We may share or make available Website usage, device, cookie, and similar information to analytics and advertising providers to understand Website usage, measure communications, and, where enabled, deliver or measure advertising.

VI.Aggregate or de-identified information. We may collect, use, and share anonymous, aggregate, or de-identified information about customers, traffic patterns, email engagement, theater-location interest, and Website usage. This information does not identify you personally.

VII.Legal, safety, and rights-protection reasons. We may disclose personal information when we believe disclosure is necessary or appropriate to:

A.  comply with law, legal process, subpoenas, court orders, government requests, or regulatory obligations;

B.  protect the rights, privacy, safety, or property of Wayfarer Theaters, our Website, our theaters, our guests, our users, or others;

C.  investigate, prevent, or address fraud, security issues, technical issues, misuse, or illegal activity; or

D.  respond to an emergency involving health or safety.

VIII.Business transactions. We may share, transfer, or make available personal information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, transfer of business operations, or similar business transaction involving all or part of Wayfarer Theaters.

IX.With your direction or consent. We may share personal information when you ask us to do so, authorize us to do so, or use a feature that involves sharing information with a third party.

I.Categories shared for business purposes. Depending on how you interact with us, we may share the following categories of personal information for the purposes described in this Privacy Policy:

A.  identifiers, such as name, email address, mailing address, account ID, IP address, and device identifiers;

B.  account and profile information, such as username, preferences, loyalty-program information, membership information, preferred theater location, and movie interests;

C.  purchase information, such as ticket purchases, membership purchases, gift-card purchases, showtimes, seat selections, confirmations, refunds, and transaction records;

D.  payment-related information, such as payment method, billing information, transaction status, and transaction authorization details;

E.  internet or electronic activity information, such as pages viewed, links clicked, searches performed, event information viewed, email engagement, and cookie information;

F.  approximate location information inferred from IP address or similar technical information;

G.  communications information, such as customer-service inquiries, event inquiries, survey responses, and promotion entries;

H.  preference information, such as film-genre interests, event interests, theater interests, or communication preferences; and

I.  event-related images, recordings, likenesses, statements, or participation information, where applicable and subject to any required consent or release.

II.No sale, rental, or barter. We do not sell, rent, or barter personal information to third parties for money or other direct consideration.

III.Advertising and similar activities. If an applicable law treats certain advertising, analytics, or measurement activities as a sale, sharing, or targeted advertising, those activities may involve identifiers, internet or electronic activity information, approximate location information, and preference information. Where required, we will provide choices for those activities.

II.Loyalty program. Registering on our Website may enroll you in the Wayfarer Theaters loyalty program and allow us to send you communications about Wayfarer Theaters, subject to your communication preferences and applicable law.

III.Leaving the loyalty program. You may leave the Wayfarer Theaters loyalty program by logging into your Wayfarer account and selecting “Deactivate Account”, or by contacting us at info@wayfarertheaters.com. Deactivating an account may affect your ability to access loyalty benefits, membership benefits, purchase history, saved preferences, or other account features.

IV.Email communications. Promotional emails include a way to unsubscribe from future promotional emails. Even if you unsubscribe from promotional emails, we may still send transactional, administrative, security, account, purchase-confirmation, membership, gift-card, event-information, legal, or customer-service communications.

VI.Do Not Sell or Share choices. Where required by applicable law, you may opt out of the sale or sharing of personal information, targeted advertising, or similar activities by contacting us at info@wayfarertheaters.com. Because Wayfarer Theaters does not sell, rent, or barter personal information for money or other direct consideration, this choice applies only if applicable law treats certain analytics, advertising, measurement, or similar activities as a sale, sharing, or targeted advertising.

VII.Browser and device controls. Your browser or device may allow you to limit cookies, block tracking technologies, clear local storage, disable notifications, restrict location settings, or use privacy signals. The effect of these settings may depend on your browser, device, and our service providers’ ability to recognize the signal.

I.What cookies are. Cookies are small files that a website can place on your browser or device to recognize the browser or device, remember information, and support website functionality. Similar technologies include pixels, tags, scripts, local storage, and other tracking technologies.

II.How we use cookies and similar technologies. We may use cookies and similar technologies to:

A.  remember login information and account preferences;

B.  keep you signed in, where available;

C.  operate and secure the Website;

D.  support purchases and account features;

E.  diagnose technical problems and administer the Website;

F.  understand traffic patterns, pages visited, searches performed, event information viewed, preferred theater locations, and features used;

G.  measure email, advertising, and promotional performance;

H.  personalize content and communications; and

I.  support fraud prevention, security, and debugging.

III.Types of cookies we may use. We may use:

A.Strictly necessary cookies. These cookies are needed for Website operation, security, account login, purchase features, and related functions.

B.Functional cookies. These cookies remember preferences, account choices, and settings that improve your experience.

C.Analytics cookies. These cookies help us understand how visitors use the Website and how we can improve it.

D.Advertising or measurement cookies. These cookies may help us measure advertising, understand campaign performance, limit repetitive ads, or, where enabled, deliver more relevant advertising.

IV.Your cookie choices. Most web browsers automatically accept cookies, but you can usually change your browser settings to block cookies or notify you when cookies are being sent. If you disable or reject cookies, some parts of the Website may not function as intended.

I.What you can buy on our Website. Our Website allows you to buy movie tickets, memberships, and gift cards for or in connection with our theaters, including our Illinois and Utah locations. Purchase information may include movie, showtime, theater location, ticket type, seat selection, membership type, membership term, gift-card amount, gift-card recipient information, price, taxes and fees, purchase date, confirmation number, and refund or exchange status.

II.Payment processing. Payment information may be collected directly by our payment, ticketing, membership, or gift-card providers. We may receive limited payment-related information, such as transaction status, payment method type, last four digits of a payment card, authorization status, billing information, and fraud-prevention signals.

III.Memberships and gift cards. We may use personal information to process membership purchases, administer membership benefits, activate or deliver gift cards, help prevent unauthorized use, respond to questions, and maintain records needed to honor memberships and gift cards.

IV.Refunds and exchanges. If refunds, exchanges, credits, or similar adjustments are available, we and our service providers may use personal information to evaluate, process, document, and communicate about those requests.

I.Not directed to children under 13. Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the Website.

II.Parent or guardian contact. If you believe a child under 13 has provided personal information to us through the Website, please contact us using the information in Article 15 so that we can review the matter and take appropriate action.

III.Users under 18. Users under 18 may use the Website, create accounts, participate in loyalty features, or buy tickets, memberships, or gift cards only with permission and supervision from a parent or legal guardian, unless a specific feature states otherwise. A parent or legal guardian is responsible for the minor’s use of the Website and any purchases, account activity, communications, or information submitted by the minor.

IV.Minor event participation. If minors participate in events that may be photographed, recorded, or publicized, we may require parental or guardian consent, an event release, or other authorization before using the minor’s image, voice, likeness, or participation information for promotional or publicity purposes.

I.Security measures. We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

II.Payment security. Payment information is processed by our payment, ticketing, membership, or gift-card providers, which are responsible for maintaining appropriate safeguards for payment-card processing within their systems.

III.No absolute security. No website, internet transmission, payment system, email system, or electronic storage system is completely secure. We cannot guarantee that personal information will never be accessed, used, or disclosed without authorization.

IV.Your role in account security. If you create an account, you are responsible for keeping your login credentials confidential and for telling us promptly if you believe your account has been accessed or used without authorization.

I.How long we keep information. We keep personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to operate the Website, maintain accounts, process purchases, provide customer service, administer the loyalty program, manage memberships, honor gift cards, provide event information, comply with legal obligations, resolve disputes, enforce agreements, maintain security, prevent fraud, and keep appropriate business records.

II.Deletion or de-identification. When personal information is no longer needed for the purposes described in this Privacy Policy, we may delete it, de-identify it, aggregate it, or keep it as required or permitted by law.

I.Rights that may be available. Depending on where you live and the laws that apply to your personal information, you may have the right to ask us to:

A.  confirm whether we process your personal information;

B.  provide access to personal information we maintain about you;

C.  delete certain personal information;

D.  provide a copy of certain personal information in a portable format;

E.  correct inaccurate personal information, if applicable law provides that right;

F.  opt you out of certain targeted advertising, sale, or sharing activities, if applicable;

G.  limit or opt out of certain uses or disclosures of sensitive personal information, if applicable; or

H.  appeal a decision we make regarding a privacy request, if applicable law provides an appeal right.

II.Illinois residents. Wayfarer Theaters operates in Illinois. Illinois law provides privacy protections for certain types of information, including biometric information, personal information involved in certain security incidents, and certain uses of a person’s identity or likeness. As stated in Article 2, we do not knowingly collect biometric information through our Website. If we use event images, recordings, voices, likenesses, or related information for promotional or publicity purposes, we will do so subject to applicable notices, releases, consents, and legal requirements.

III.Utah residents. If you are a Utah resident and the Utah Consumer Privacy Act applies to our processing of your personal information, you may have the right to:

A.  confirm whether we are processing your personal information;

B.  access your personal information;

C.  delete certain personal information you provided to us;

D.  obtain a copy of certain personal information you previously provided to us in a portable format; and

E.  opt out of the processing of your personal information for targeted advertising or the sale of personal information, if applicable.

IV.Sensitive data for Utah residents. If the Utah Consumer Privacy Act applies and we process sensitive data as defined by that law, we will provide any required notice and opportunity to opt out before or at the time required by applicable law.

VI.Verification. We may need to verify your identity before responding to a privacy request. The information needed for verification may depend on the type of request, the sensitivity of the information, and whether you have an account with us.

VII.Authorized agents. If applicable law allows you to use an authorized agent, we may require proof of the agent’s authority and may also require you to verify your identity directly with us, unless prohibited by law.

VIII.Limitations. Privacy rights are subject to legal limitations and exceptions. For example, we may keep information when necessary to complete transactions, provide services you requested, comply with legal obligations, detect security incidents, prevent fraud, exercise legal rights, or maintain appropriate business records.

IX.No unlawful discrimination. We will not unlawfully discriminate against you for exercising privacy rights that apply to you.

I.Types of communications. We may send transactional, administrative, account, purchase-confirmation, membership, gift-card, event-information, customer-service, loyalty-program, survey, promotional, and legal communications.

II.Transactional and administrative communications. Transactional and administrative communications may include purchase confirmations, membership confirmations, gift-card confirmations, account notices, password-reset messages, changes to showtimes or events, refund or exchange communications, security alerts, and policy updates. You may not be able to opt out of these communications while maintaining an account or completing transactions with us.

III.Promotional communications. Promotional communications may include theater updates, movie information, event information, loyalty-program offers, membership offers, gift-card promotions, special events, partner promotions, surveys, sweepstakes, and contests. You may opt out of promotional emails using the unsubscribe option included in those emails or by contacting us at info@wayfarertheaters.com.

IV.Communication frequency. Our goal is not to send more than two promotional communications per week to loyalty-program members. This goal does not limit transactional, administrative, legal, security, or customer-service communications.

I.Third-party services. Our Website may interact with or rely on third-party services, including ticketing systems, payment processors, membership providers, gift-card providers, analytics providers, advertising providers, email providers, social media platforms, map providers, video or media platforms, accessibility tools, and customer-support tools.

II.Third-party privacy practices. Third parties may collect, use, retain, and disclose information under their own privacy policies and terms. We are not responsible for the privacy practices of third-party websites, platforms, or services that we do not control.

III.Social media interactions. If you interact with us through social media or other third-party platforms, the platform may collect information about you and your interactions with us. Your use of those platforms is governed by the platform’s own privacy policy and settings.

I.Updates. We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, theater locations, or Website features.

II.Posting of changes. When we update this Privacy Policy, we will revise the “Last Updated” date above. If changes are material, we may provide additional notice, such as by posting a notice on the Website, sending an email, or using another appropriate method.

III.Continued use. Your continued use of the Website after an updated Privacy Policy is posted means that the updated Privacy Policy applies to personal information collected after the effective date of the update, except where applicable law requires a different form of notice or consent.